What Do You Want To Do?
1. Company Analysis?
2. Competitive Intelligence?
3. Industry & Market Segmentation?
4. Industry Analysis?
5. Business Unit Planning?
6. Corporate Planning?
7. Cost Center Planning?
8. Scenario Planning?
9. Business Partner Planning?
10. M&A Analysis?
How the Global Industry DashboardTM can help you dramatically with:
1. Company Analysis
A good company analysis requires, at a minimum, a clear list of the company's lines of business because it is at this level in which true competition takes place. One of the most important jobs of any CEO and corporate planner is to decide which businesses to compete in; and the starting point should be an objective view of the company's current lines of business. With the Global Industry Dashboard, you can enter a company name and view a list of its lines of business - a listing developed by the eCompetitors Research Team. For example, enter "Caterpillar" and the system will display our analysis - a listing of 215 lines of business. Users with full access to our Global Industry Dashboard can also click on each of the 130 industries to view the respective industry analysis, a well-structured web page that if printed is typically three to five pages in length depending upon the industry selected.
2. Competitive Intelligence
Competitive intelligence typically involves comparing your business with competitors. Business units typically perform business unit competitive intelligence at the line-of-business level, while corporate planning and market research departments typically perform competitive analyses which includes analyzing competitors across many lines of business.
The Global Industry Dashboard covers all industries, simplifying competitive-intelligence activities for companies competing in many industries. Regardless of how wide an industry net your company wants to use to analyze current and potential competitors, the Global Industry Dashboard covers them all.
The Global Industry Dashboard uniquely provides competitive information focused on identifying which companies (subsidiaries and brands) compete in which lines-of-business, the core foundation of a CI intelligence system designed for making strategic decisions.
3. Industry & Market Segmentation
The Global Industry Dashboard simplifies both industry segmentation and market segmentation. The purpose of industry segmentation, which includes market segmentation, is to divide an industry into its strategically relevant parts, in terms of both: product/service varieties and buyer/channel types.
With a clear and objective view of the industry and market segments - competitive playing field - it is a much easier job for companies to select and to prioritize which industries and segments to compete in.
For corporate planning purposes, the buyer types for each corporate business unit should reflect the strategically relevant buyer types for each unique industry, even if the company, as a whole, has chosen a set of buyer types to target. The Global Industry Dashboard provides the best available line-of-business segmentation, listing the most strategically relevant industry buyer types and product varieties for each industry.
4. Industry Analysis
For each of the top 10,000 industries which make up over 95% of the global economy, the Global Industry Dashboard provides a line-of-business-level industry analysis. We use a common format to analyze each industry, making it fast and easy to understand and compare industries.
The Global Industry Dashboard also enables the user to analyse industry groups - combining two or more industries without restriction to the industry sector the industry is primarily associated with. With this feature, the user can specificaly define and analyze any industry sector or sub-sector with great precision.
5. Business Unit Planning
Business Unit Planning, when done currently, includes an objective industry analysis, as well as details on the strategies, activities, financials, and other related information that will make the business unit as successful as possible in terms of its corporate-driven mission.
The Global Industry Dashboard provides a large portion of the objective industry analysis, and a small portion of the business unit information in terms of its current market position.
6. Corporate Planning
Corporate Planning is made simple when using the Global Industry Dashboard. Just enter your company name, and presto; the corporate planning framework for your company is presented. The list of industries your company competes in provides the foundation; and the Global Industry Dashboard conveniently links each industry with its respective industry analysis.
This is vital because the first and most important question that needs to be addressed when starting or revisiting corporate strategy is, "What businesses are you in?" With the set of objective industry analyses, the external scan of your company is mostly complete, as well as your company's positioning in each line of business. In practice, planning by line of business is far superior than trying to plan using your company's organizational structure - especially because of inevitable reorganizations which require companies that plan based on the organization to constantly start over.
7. Cost Center Planning, Including: IT-Business Alignment
IT-Business Alignment: Cost centers provide one or more activities for the benefit of two or more business units. Best practices for cost center planning begins with a list of the company's lines-of business (which is very different from a list of the company's organizational units).
IT-Business Alignment:
One of the most amazing byproducts of our industry analyses is the corporate planning framework that can be produced by the Global Industry Dashboard in less than a minute. The corporate planning framework lists the lines of business in which a company competes, along with an industry analysis for each business. For CIOs, especially for CIOs of large companies that compete in more than a hundred businesses, this one report represents, in many case, a better framework for them to align their corporate IT resources against than all their previous attempts put together.
Additionally, for CIOs looking for a bigger role at the Executive Committee meetings, automated business planning across the enterprise using the Global Industry DashboardTM might be the best solution.
8. Scenario Planning
The Scenario planning, at its best, includes describing two or more potential future scenarios based on key unknown variables, and making a plan for each potential scenario. The structure of scenario planning exercises should be designed to measure the impact on one or more lines-of-business - where true competition takes place.
The Global Industry Dashboard provides a large portion of the objective industry analysis, and a small portion of the business unit information in terms of its current market position.
9. Business Partner Planning
Business Partner and Alliance best practices includes finding and developing alliances in concert with the strategies and objectives of the company as a whole, as well as the strategies and objectives of the relevant corporate divisions and individual business units involved. The Global Industry Dashboard provides a large portion of the objective industry analysis, and a small portion of the business unit information in terms of its current market position.
10. M&A Analysis
The Global Industry Dashboard provides a valuable addition to traditional M&A analysis. Specifically, the Global Industry Dashboard enables the user to perform M&A what-if analysis at the line-of-business level providing the most strategically relevant information. The user can sort the M&A reports to quickly review all lines of business for which the companies compete and all lines of business for which they do not compete. Overlapping lines of business typically represent targets of opportunity for cost reductions; and non-overlapping lines of business typically represent opportunities for for market scope expansion.
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